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Watch my work
I've led and produced work seen by millions across news, culture, and global events. Things I'm testing. Formats I'm curious about. Questions I'm chasing.
An interview with Barack Obama
This short form campaign I produced tied to Obama's Netflix show took home 2 Webby Awards.
The Path w/ LinkedIn CEO Ryan Roslansky
My short form video strategy for Ryan's show exceeded 10M views in Season 1, leading to an opp to direct a product announcement for AI Job Search.
Story research, development & iteration
I partner with teams to pressure-test assumptions, and turn early ideas into formats that are ready to scale.
LinkedIn Premium short form strategy
Short form videos for Premium subscriber live shows supported LinkedIn Premium’s $2B+ revenue milestone in 2024.
Reach follows relevance
During my time in audience development, I learned something that still guides my work today: if a story isn’t worthy of discourse, it isn’t finished.
At Gizmodo, I leveraged humor tailored to specific fandoms to spark conversations around reporting, driving steady 1K MoM follower growth on Instagram. My Facebook strategy led to an average of 300K article views per week.
Tone & Voice
Strategy
Strategic Storytelling
Authenticity
Management
Brands I've worked with
My work is trusted and recognized by industry leaders for its creativity and effectiveness.
People I've worked with
Chloe Flower,
Pianist
Ryan Roslansky,
CEO of LinkedIn
Alex Rodriguez,
MLB Champion
Read my work
I was a staff writer at Newsweek for more than 3 years. I covered film & TV, with a focus on art's real-world social impact.
Additional bylines include io9 & Gizmodo, International Business Times, Player One, Philadelphia Daily News, Michigan Chronicle, Truth Out, and more.
